Published 26 January 2026

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Kids (0-12): Growing Up Alongside AI

As AI becomes an everyday essential, today’s kids are growing up as AI natives. But parents are cautious about AI’s influence on creativity, cognitive development and schooling – especially as they try to moderate technology in their children’s lives. Nevertheless, many schools and parents believe AI can accelerate learning through personalised lessons and adaptive toys that respond to kids’ interests. 

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Teens (13-18): Guardrails to Use AI Safely & Effectively

Teenagers are avid AI users: 51% of American teens (Common Sense Media, 2024) and 76% of European teens interact with chatbots occasionally or daily (Opeepl, 2025). Yet, many teens worry about AI’s impact on their wellbeing and learning. In response, AI companies, social media platforms and schools are introducing guardrails to protect teen users from AI’s potential developmental effects.

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Young Adults (18-30): AI as Life Adviser

AI is becoming a constant companion for adult Gen Zers, guiding life decisions, big and small. For this cohort, AI powers learning, fills work mentorship gaps and even helps forge friendships and romantic connections. As adoption accelerates, companies and educators must rethink how they support young adults in an AI-driven landscape with real-world and digital solutions.

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Kids (0-12): Growing Up Alongside AI

As AI becomes an everyday essential, today’s kids are growing up as AI natives. But parents are cautious about AI’s influence on creativity, cognitive development and schooling – especially as they try to moderate technology in their children’s lives. Nevertheless, many schools and parents believe AI can accelerate learning through personalised lessons and adaptive toys that respond to kids’ interests. 

  • The Personalised AI School: AI tools capable of creating tailored learning plans are becoming more common in classrooms, as noted in our Future Consumer Life Cycle 26/27: Gen Alpha. In China, government policy now mandates that AI is integrated in schools to personalise education and reduce urban-rural schooling gaps (as rural kids tend to have less access to top-notch teachers). Tools like China’s Squirrel AI analyse a student’s learning style through tests, identifying strengths and skill and knowledge gaps before creating a lesson plan tailored to the student. Students may watch short videos or participate in interactive lessons. Curricula are updated in real time (changing difficulty or pace) as students progress.

    Beyond core subjects, like maths and language, Squirrel AI also teaches creativity, social skills and problem-solving – which could benefit many kids who have learned how to socialise online and struggle with IRL (in real life) interactions. See 10 Youth Trends to Watch 26/27.

    Alongside AI tools, AI-embedded schools are also appearing in the US. Alpha Schools (private primary and secondary schools in cities across the US) have introduced an AI-driven education model. Pupils have two hours of screen-based individual learning daily, during which they cover all core curriculum subjects at their own pace (ensuring they meet educational standards). These lessons are tailored to each child’s subject comprehension, which is determined by periodic tests and by daily AI assessment of their learning progress.

    The rest of the day focuses on creativity, life skills and social projects, such as how to run a food truck, for instance. Students are led by teachers (dubbed ‘guides’) throughout the day to motivate and help them.
Squirrel AI
Squirrel AI
Alpha School
Alpha School
¥100bn

In China, the AI toy market is forecast to exceed 100bn yuan ($14bn) by 2030.

MIT Technology Review, 2025
  • AI & Play: Amidst efforts to cut children’s screen time and introduce tech in small doses, AI toys are emerging as an appealing alternative to screens. Using large language models (LLMs), these toys engage kids in conversation or playful learning and claim to get to know children by remembering conversations.

    California-based toy brand Curio creates cuddly toys that can have conversations with kids based on their interests and build rapport. For more, see Life in AI. Chinese toymaker Haivivi’s BubblePal is a necklace-shaped device that can be affixed to any toy to give it a personality and voice. It’s powered by Chinese LLM DeepSeek. Parents can use an app to assign personalities to the BubblePal, such as Disney characters or Chinese fantasy cartoon character Ne Zha.

    But critics warn there might be a developmental risk to playing with AI regularly. Specifically, “heavy reliance on chatbots might impair social skills”, says Stanford University psychiatrist Darja Djordjevic. This is because AI toys offer kids social validation and prevent them from learning how to constructively navigate disagreements. Meanwhile, a couple of toys have proved to engage in conversations about violence and sexually explicit topics (instead of redirecting the conversation).

    Avoiding these risks, some brands take a non-conversational route. US-based start-up Geni developed a storytelling speaker using an LLM to craft short tales. Kids place tiles representing characters, objects or emotions on top of the speaker, and Geni narrates a story. Parents can customise blank tiles via an app by assigning a character, object or emotion to it for more personalised play.
Curio
Curio
Curio
Curio
Curio
Curio
Curio
Curio
Haivivi
Haivivi
Haivivi
Haivivi
Geni
Geni
Geni
Geni

Teens (13-18): Guardrails to Use AI Safely & Effectively

Teenagers are avid AI users: 51% of American teens (Common Sense Media, 2024) and 76% of European teens interact with chatbots occasionally or daily (Opeepl, 2025). Yet, many teens worry about AI’s impact on their wellbeing and learning. In response, AI companies, social media platforms and schools are introducing guardrails to protect teen users from AI’s potential developmental effects.

  • Integrated Safety for Minors: AI firms are adding guardrails for teens after reports of chatbots encouraging self-harm. These protections come as 64% of 13- to 18-year-old Americans believe tech companies don’t prioritise their mental health (Common Sense Media, 2025). Meanwhile, California has announced legislation to block minors from using AI companions through age verification (asking for ID when creating an account). In November 2025, California-based AI company Character AI restricted access to its AI companions for users under 18.

    As we reported in The Brief, OpenAI has introduced parental controls on ChatGPT that should give parents the ability to block graphic, sexual and violent content. Meta is following suit with controls for its AI character chats, which let users create bots modelled on celebrities, cartoons or niche functions, like tarot readers. Parents will be able to monitor topics and prevent teens from interacting with characters they deem inappropriate (such as those sexual in nature, for instance). However, it remains to be seen if parental controls will shield teens from harmful content. Some critics already report that teens can easily avoid restrictions by creating new accounts.
Half of American teenagers and 76% of European teens interact with chatbots occasionally or daily
Half of American teenagers and 76% of European teens interact with chatbots occasionally or daily
OpenAI
OpenAI
OpenAI
OpenAI
Meta
Meta
Meta
Meta
  • Assessing AI-Generated Content: As noted in 10 Youth Trends to Watch 26/27, AI-generated content and AI slop (low-quality, mass-produced AI-generated images and videos) is flooding social media, but many teens find AI-generated content difficult to detect. In the US, 35% of teens admit they’ve been misled by such images or videos (Common Sense Media, 2025). Meanwhile, AI content generators are becoming more advanced and realistic. See AI video generator and video feed Sora 2 from OpenAI, which can create realistic videos from text prompts, and Meta’s generator Meta Vibes. Sora 2 has become controversial as teen-registered accounts can generate violent videos, like those of school shootings and teen drug use – even though OpenAI claims it blocks inappropriate content from being generated and appearing on teen accounts.

    Responding to the confusion about the authenticity of content, social media platforms are introducing new controls to help users manage the amount of AI-generated content in their feeds. Since October 2025, Pinterest lets users toggle AI-generated content on and off by category (including sport, men’s fashion, home décor and beauty) to control how much they see on their feeds. TikTok rolled out a similar feature in November 2025 that enables users to choose which topics include AI-generated content (TikTok automatically labels videos as AI-generated if they identify that it was made or edited with AI; creators can also label videos as AI-generated themselves). For example, users might opt in for popular AI-generated history videos but exclude AI-generated news or fitness clips.
73%

In the US, 73% of 13- to 18-year-olds believe AI-generated content should carry a watermark or clear label.

Common Sense Media, 2025
OpenAI
OpenAI
OpenAI
OpenAI
Meta
Meta
Meta
Meta
Meta
Meta
OpenAI
OpenAI
Pinterest
Pinterest
TikTok
TikTok
  • AI in High Schools: Most secondary school students worldwide now use AI for schoolwork. In the UK, 80% of 13- to 18-year-olds say they use generative AI for academic work (Oxford University Press, 2025), while 53% of American teens admit to using AI to help with their homework in 2024 (Common Sense Media, 2024). However, students do have concerns: six in 10 in the UK say AI has a negative effect on their learning development, and 26% believe it makes finding answers too easy (Oxford University Press, 2025).

    Schools are responding to students’ worries and taking steps to integrate AI into curricula in ways that avoid negative effects on their learning development. In California, the Los Altos School District enlisted students to help draft AI policies. Students organised discussion workshops with peers, parents and educators to find opportunities and risks of using AI for schoolwork to inform the school district’s policies. Meanwhile, Saudi Arabia introduced a new AI-focused curriculum in August 2025 that teaches theoretical and practical AI knowledge and explores how students can use AI for problem-solving. And across Europe, the AI-Entr4Youth initiative by Brussels-based non-profit JA Europe teaches young people not only how to use AI responsibly but how to build LLMs and launch AI start-ups.

    Educational AI tools are also helping pupils tailor learning materials to match their preferred learning styles. New York-based app Oboe lets students generate courses tailored to their preferred learning style on any topic. Users can choose between text and visuals, audio courses, games or interactive tests.
Many secondary school students worldwide now use AI for schoolwork
Many secondary school students worldwide now use AI for schoolwork
Despite using AI for schoolwork, many teens think AI have a negative effect on their learning and development
Despite using AI for schoolwork, many teens think AI have a negative effect on their learning and development
JA Europe
JA Europe
Oboe
Oboe
Oboe
Oboe
Oboe
Oboe

Young Adults (18-30): AI as Life Advisor

AI is becoming a constant companion for adult Gen Zers, guiding life decisions, big and small. For this cohort, AI powers learning, fills work mentorship gaps and even helps forge friendships and romantic connections. As adoption accelerates, companies and educators must rethink how they support young adults in an AI-driven landscape with real-world and digital solutions.

  • University Tools & AI Training: “AI systems are no longer just specialised research tools – they’re everyday academic companions,” according to American AI developer Anthropic. Use of LLMs in higher education is now near-universal: in China, only 1% of university students report never using AI for academic work (Mycos Institute, 2025), while 80% of college seniors in the US used AI for university in 2025, with 15% engaging with it more than once per day (Handshake, 2025).

    To encourage adoption among students and familiarise them with the capabilities of LLMs, AI companies are offering discounted paid-for subscriptions. OpenAI gave students in the US and Canada two months of free ChatGPT Plus during the 2025 exam period (March to May), while chatbots including Anthropic, X.AI (Elon Musk’s LLM Grok), Google AI and Perplexity (all US-based) rolled out similar deals. Also, OpenAI launched Study Mode in July 2025 – a tutor-like version of ChatGPT. Study Mode asks what the student wants to know and attempts to work towards an answer together. The feature was designed with input from educational experts at more than 40 institutions.

    Additionally, universities are preparing students for the AI-driven workforce of the future by adding AI literacy courses. In China, nearly all top 46 universities – including Renmin, Nanjing and Fudan universities – now offer general AI skills classes for all students.
Many older Gen Zers are using AI to guide both big and small life decisions
Many older Gen Zers are using AI to guide both big and small life decisions
OpenAI
OpenAI
xAI
xAI
Google AI
Google AI
Perplexity
Perplexity
OpenAI
OpenAI
OpenAI
OpenAI
  • Artificial Colleagues: Many young employees are developing colleague-like relationships with AI tools: 60% of employed 18- to 28-year-olds in the US say they talk to chatbots as much or more than their coworkers (Resume.org, 2025). Additionally, 42% of the cohort talk to AI about non-work topics during working hours, and 45% say chatbots know them better than their boss does (Resume.org, 2025). For these young workers, AI is stepping into a mentorship role, as many Gen Z employees in remote or hybrid jobs lack real-life guidance and collegial companionship.

    Meanwhile, generative AI is automating tasks traditionally done by junior staff, reducing junior jobs across industries and giving entry-level employees who do get hired fewer opportunities to learn the basics. Some companies are creating programmes that teach young employees how to execute and oversee basic AI-automated tasks, freeing them to get started on more complex work. US- and UK-based insurance law firm Kennedys partnered with Canadian legal AI platform Spellbook to launch such a training programme for junior lawyers as automation reduces entry-level tasks. The initiative will equip graduates with basic skills, like first-draft contracts and document review. These tasks will be automated by AI, but juniors still need to learn how to perform them in order to check for flaws and to execute more complex work correctly.

    For more, see The Future of AI at Work.
In the US, 60% of workers aged 18-28 say they talk to chatbots as much or more than their coworkers
In the US, 60% of workers aged 18-28 say they talk to chatbots as much or more than their coworkers
For some Gen Z workers, AI is filling a mentorship role
For some Gen Z workers, AI is filling a mentorship role
Generative AI is automating junior-level tasks, shrinking entry-level job opportunities and limiting learning opportunities for new hires.
Generative AI is automating junior-level tasks, shrinking entry-level job opportunities and limiting learning opportunities for new hires.
  • Generative Friendship: Chatbot companionship has grown since we started reporting on it in 2023. In 2025, 40% of Chinese Gen Zers said they used AI for daily companionship (Just So Soul, 2025), and 34% of Americans aged 18-28 have confided things to chatbots they’ve never told anyone else (Resume.org, 2025). While seeking companionship from chatbots might raise eyebrows among older generations, for many youngsters who report feeling lonely, turning to chatbots for companionship could (temporarily) ease these feelings. However, there are risks of people becoming emotionally dependent on chatbots and falling prey to interactions that encourage self-harm.

    AI companies now offer highly personalised chatbot companions that let users change their tone of voice or personality traits (such as being friendly or cynical). With adaptable AI personalities, consumers can adjust chatbots for specific needs, like venting about a personal issue, asking honest feedback or receiving emotional support. As of November 2025, OpenAI allows users to customise the personality of ChatGPT. Users can choose between Professional, Friendly (warm and chatty), Candid (direct and encouraging), Quirky (playful and imaginative), Efficient (concise, plain and direct), Nerdy (exploratory and enthusiastic) or Cynical (sarcastic, dry and blunt).
In China, 40% Gen Zers say they use AI for daily companionship
In China, 40% Gen Zers say they use AI for daily companionship
OpenAI
OpenAI
  • Romantic Bots: Meanwhile, some young consumers mimic romantic relationships by using AI chatbots in their effort to reduce loneliness and practise real-life romantic interactions. In the US, 31% of 18- to 30-year-old men and 23% of women in the same age group say they have engaged with a romantic AI chatbot (Wheatley Institute, 2025). Additionally, 32% of men and 17% of women aged 18-30 have used AI for sexual arousal (conversations or AI-generated images) (Wheatley Institute, 2025).

    US-based AI companion platform Nomi AI lets users create one or more friendship or romantic chatbots with a backstory and traits to create more realistic relationships between consumers and AI. Nevertheless, using AI to simulate romantic or sexual relationships is linked to higher risks of depression and loneliness, according to research from American think tank Wheatley Institute. But it’s unclear whether romantic interactions with AI chatbots worsen those feelings or if those already at risk of depression and loneliness are more drawn to AI companions.

    Brands are also creating tools that help young people to find human friends and romantic interests though AI matchmakers. In China, 80% of Gen Zers say AI has already helped them build IRL relationships (Just So Soul, 2025).

    See American dating app Amata, which matches potential couples using an AI-fuelled matchmaker avatar. The AI asks users questions about dating preferences, relationship goals and personal details. Based on this information, it matches them with compatible partners.

    Similarly, New York-based app Sitch uses an AI matchmaker. It asks users 50 questions to build a detailed profile (like education, career and physical preferences) and then suggests matches. If both users are interested, the AI starts a chat to help them plan a date. After a first date, users can give feedback on their match to refine future connections.
Some Gen Z are entering "romantic relationships" with AI to feel less lonely and practice for IRL romance
Some Gen Z are entering "romantic relationships" with AI to feel less lonely and practice for IRL romance
Nomi AI
Nomi AI
Amata
Amata
Amata
Amata
Amata
Amata
Sitch
Sitch
Sitch
Sitch

As AI replaces more junior roles, new employees will need to be able to manage AI as it performs foundational tasks (once the reserve of entry-level positions). Follow the example of insurance law firm Kennedys and AI company Spellbook’s teaching programme, which equips junior lawyers with basic (but sector-specific) skills, enabling them to check for flaws in AI output.

As age-based AI regulations tighten, brands should design AI products that are safe and suitable for minors and meet parents’ security expectations. Privacy and age-appropriate content is critical: tools have to be impenetrable to data theft and unable to slip into inappropriate conversation topics. Limit functioning to ensure young users lean on their own creativity and imagination when engaging with AI.

Many digitally habituated kids need help developing social skills (see 10 Youth Trends 26/27), while some young adults are seeking help with honing romantic interactions by using AI chatbots. Brands can create AI toys or chatbots that support social and relationship skills. In education, AI can free up time for real-world learning – look to Alpha School’s model for inspiration.

Across functions, AI tools will become more personalised. Think educational AI tools that assess and adapt to students’ learning styles, customisable chatbots that give users feedback in a tone that resonates, and romantic AI partners with a realistic backstory. How can your brand use personalised AI bots? For example, consider adjusting the tone of voice for different consumer groups.