Published 26 January 2026
Kids, teens and young adults are adopting artificial intelligence (AI) across their lives – to learn, play and even befriend. But rapid industry developments (and swift consumer adoption) bring challenges, from trust and safety to educational impact. We examine what today’s youth want from AI and how brands can design for the practical and emotional needs of young people.
As AI becomes an everyday essential, today’s kids are growing up as AI natives. But parents are cautious about AI’s influence on creativity, cognitive development and schooling – especially as they try to moderate technology in their children’s lives. Nevertheless, many schools and parents believe AI can accelerate learning through personalised lessons and adaptive toys that respond to kids’ interests.










Teenagers are avid AI users: 51% of American teens (Common Sense Media, 2024) and 76% of European teens interact with chatbots occasionally or daily (Opeepl, 2025). Yet, many teens worry about AI’s impact on their wellbeing and learning. In response, AI companies, social media platforms and schools are introducing guardrails to protect teen users from AI’s potential developmental effects.



















AI is becoming a constant companion for adult Gen Zers, guiding life decisions, big and small. For this cohort, AI powers learning, fills work mentorship gaps and even helps forge friendships and romantic connections. As adoption accelerates, companies and educators must rethink how they support young adults in an AI-driven landscape with real-world and digital solutions.



















As AI replaces more junior roles, new employees will need to be able to manage AI as it performs foundational tasks (once the reserve of entry-level positions). Follow the example of insurance law firm Kennedys and AI company Spellbook’s teaching programme, which equips junior lawyers with basic (but sector-specific) skills, enabling them to check for flaws in AI output.
As age-based AI regulations tighten, brands should design AI products that are safe and suitable for minors and meet parents’ security expectations. Privacy and age-appropriate content is critical: tools have to be impenetrable to data theft and unable to slip into inappropriate conversation topics. Limit functioning to ensure young users lean on their own creativity and imagination when engaging with AI.
Many digitally habituated kids need help developing social skills (see 10 Youth Trends 26/27), while some young adults are seeking help with honing romantic interactions by using AI chatbots. Brands can create AI toys or chatbots that support social and relationship skills. In education, AI can free up time for real-world learning – look to Alpha School’s model for inspiration.
Across functions, AI tools will become more personalised. Think educational AI tools that assess and adapt to students’ learning styles, customisable chatbots that give users feedback in a tone that resonates, and romantic AI partners with a realistic backstory. How can your brand use personalised AI bots? For example, consider adjusting the tone of voice for different consumer groups.