Ikea’s Inaugural Fitness Range Brings Exercise to Small Homes
Published 13 December 2023
The Swedish goliath has launched its first ever fitness range, with products for exercise, recovery and wellness. Multifunctional, compact and aesthetic, the collection makes it easy for consumers to integrate physical activity and wellness practices into their daily routines.
The Dajlien collection veers away from the intimidating look of conventional fitness gear to feel inclusive and inviting. The designs embrace a soft, gender-neutral palette of tonal greens and yellows, as well as graphic shapes that disguise the items as décor. The ring-shaped dumbbells, for instance, can be hidden in plain sight as bookends, while the rounded non-slip mats can be left out as rugs or playing mats for kids.
The multifunctional designs help to quickly transform a living space into a fitness studio, and back again. The wooden exercise bench is hollow and has a lid, allowing it to double as a storage chest or coffee table. The valet can be used to hang equipment as well as dry clothes between workout sessions, and the storage trolley can fit neatly under a desk to also act as a stationery organiser. Meanwhile, clever accessories, such as an air purifier that also works as a fan and a waterproof portable speaker, ensure that the home is a healthy, comfortable and fun space to work out in.
With friendly, open-ended and space-saving design, the collection makes it easy for consumers to integrate fitness gear into their homes, and introduce active moments into their daily routines. “We wanted to create smart, beautiful products to inspire and redefine training as a fun, easy and natural everyday activity,” said Ikea designer Sarah Fager.