
Published 18 March 2025
Marking the latest development in the rise of supportive AI agents in entertainment (see Life in AI: Culture, Creativity & Entertainment), Microsoft is debuting a Copilot for Gaming. The voice-enabled in-game AI-powered assistant for Xbox is designed to support gameplay with gameplay recaps, coaching, and strategy intel.



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‘Passion tracking’ apps and online platforms cataloguing pop culture interests (e.g. film, books, gaming) represent a surging desire for an alternative to established social media, populated by hobbyist fans seeking depressurised, algorithm-free communion. We decode a scene offering a wealth of audience intel for...