
Published 18 March 2025
Marking the latest development in the rise of supportive AI agents in entertainment (see Life in AI: Culture, Creativity & Entertainment), Microsoft is debuting a Copilot for Gaming. The voice-enabled in-game AI-powered assistant for Xbox is designed to support gameplay with gameplay recaps, coaching, and strategy intel.



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This year, Ramadan (February 18 to March 19, 2026) is making an even bigger mark on pop culture. Revealing the tenets and attitudes most important to the 2bn-strong global Muslim community via social media content, ad campaigns, storytelling, and entertainment, we unpack dialled-up themes for brands, including...