
Published 08 August 2025
Tote-bag wearing, singer-songwriter listening, Slyvia-Plath reading, the ‘Performative Man’ is lurking all over social media: a 2025 moniker for men disingenuously wielding signifiers of evolved emotions and intellect to attract women. While women kickstarted the discourse, men are now poking fun at their own performativity, indicating a willingness to participate in a necessary reckoning with masculinity’s position in culture.



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Inventive new music marketing campaigns are providing ample inspiration for connecting with fans and launching products, services and shows in thrillingly fresh ways, as relevant to retail/brands as media. We explore seven stellar examples including analogue-leaning promo; fashiontainment’s first boy band; a beauty...