
Published 08 August 2025
Tote-bag wearing, singer-songwriter listening, Slyvia-Plath reading, the ‘Performative Man’ is lurking all over social media: a 2025 moniker for men disingenuously wielding signifiers of evolved emotions and intellect to attract women. While women kickstarted the discourse, men are now poking fun at their own performativity, indicating a willingness to participate in a necessary reckoning with masculinity’s position in culture.



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At Campaign Gaming Summit (March 11, London), trailblazers and changemakers in gaming development, marketing, content creation and streaming gathered to deliver insights for brand success in entertainment’s most popular sector. We unpack five key directions, across sportstainment gaming, gamer-sanctioned artificial...