
Published 18 May 2021
Our regular Pop Culture Pulse gives you a fast download of the most vital, brand-relevant stuff happening online right now. This time, we're highlighting creators capitalising on the fan food phenomenon, the return of couch co-op gaming, and why Gen Z thinks you're cheugy.



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Inventive new music marketing campaigns are providing ample inspiration for connecting with fans and launching products, services and shows in thrillingly fresh ways, as relevant to retail/brands as media. We explore seven stellar examples including analogue-leaning promo; fashiontainment’s first boy band; a beauty...