TikTok’s At-Home Cocktail Trends: Summer 2023
Published 16 June 2023
To celebrate World Cocktail Day (May 13), British manufacturer Wren Kitchens compiled a list of TikTok’s most popular do-it-yourself cocktails. These included Spicy Margarita (with 16.3 million views), Limoncello Spritz (15.3 million views), Diet Cokagne (13.3 million views), Whipped Lemonade (9.4 million views) and Clover Club (4.5 million views).
To help at-home consumers easily replicate these cocktails, the brand has concocted recipes that are sure to yield success when it comes to form and flavour.
Wren Kitchens’ Spicy Margarita calls for chilli powder, lime juice, blanco tequila, triple sec and hot sauce, and comes in a glass rimmed with lime zest and salt, whereas its Whipped Lemonade comprises lemon juice, vodka, condensed milk, whipping cream, icing sugar and ice. Meanwhile, the Limoncello Spritz contains limoncello, Prosecco, soda, mint, lemon and ice, and the Clover Club involves gin, vermouth, raspberry cordial, lemon juice, egg white, raspberries, mint and ice (shaken until frothy). Finally, the Diet Cokagne (inspired by American actor Tom Hanks’ low-alcohol and -sugar go-to cocktail) combines champagne, Diet Coke, lime, maraschino cherry and ice.
With a buoyant at-home mixology market, it's no surprise that these recipes are trending. According to the Bacardi Cocktail Trends Report 2023, 40% of Americans and 30% of Brits made more mixed drinks at home in 2022 than in 2020. The survey also reveals that almost 30% of respondents across Mexico, India and South Africa have upped their mixology knowledge. Furthermore, Google searches for “cocktails” rose by 59% between October 2021 and September 2022.