
Published 17 April 2025
Using a combination of neuroscience, artificial intelligence (AI) and bartender expertise, British premium gin brand Tanqueray (owned by drinks giant Diageo) has developed a way to make personalised cocktails based on a person’s brainwaves when alert and in a relaxed state. It experimented on three ‘dreamers’, creating drinks designed to appeal to their subconscious preferences.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
The future for dairy is bright as consumers tap into the multitude of natural wellness benefits inherent to the category, including naturally high protein levels, healthy fats and beneficial probiotics. Alongside functional benefits, products like butter are enticing flavour-chasers looking for indulgent tastes and...