
Published 17 April 2025
Using a combination of neuroscience, artificial intelligence (AI) and bartender expertise, British premium gin brand Tanqueray (owned by drinks giant Diageo) has developed a way to make personalised cocktails based on a person’s brainwaves when alert and in a relaxed state. It experimented on three ‘dreamers’, creating drinks designed to appeal to their subconscious preferences.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....