Slimming World Launches Recipe Box Service

Subscribers can choose three to five meals per week for their customisable recipe box – and receive all the fresh ingredients needed to assemble them. Developed by chefs and nutritionists, dishes cater for a wide range of taste and flavour preferences. These include Golden Aloo Gobi Traybake with Chickpeas, Veggie Jambalaya, and Steak Stroganoff with Rice & Sautéed Kale.

Deliveries start this month, and all recipes fit into Slimming World’s Food Optimising eating plan. Kits cost £10 ($12.75) per meal for two, and subscribers don’t need to be a Slimming World member to access the meal kit service.

This is a brave initiative for the brand, targeting often overwhelmed and choice-saturated consumers. However, the convenient nature of the service is sure to win fans willing to give it a try. Likewise, consumers’ ongoing obsession with accessible weight management tools and systems will help to propel this offering forward.