
Published 12 December 2024
As part of its annual trend projections for 2025, Pinterest has predicted that an array of dreamlike celebratory centrepieces, creative takes on soda and novel sour flavours will permeate the food and beverage landscape. We highlight the five key takeaways.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....