
Published 25 February 2025
Recent outbreaks of avian flu have led to egg shortages and soaring prices globally. In the US, the average price of a dozen Grade A eggs reached $4.95 in January, surpassing the previous record, while in Australia, McDonald’s temporarily cut the hours of its breakfast service due to a local egg shortage. Interest in egg alternatives is growing.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
The beer category is bursting with creative energy. As brands lean into premiumisation to drive value, they're crafting functional formulations, standout packaging for every lifestyle occasion and boldly inventive flavour profiles to win over adventurous drinkers.