
Published 25 February 2025
Recent outbreaks of avian flu have led to egg shortages and soaring prices globally. In the US, the average price of a dozen Grade A eggs reached $4.95 in January, surpassing the previous record, while in Australia, McDonald’s temporarily cut the hours of its breakfast service due to a local egg shortage. Interest in egg alternatives is growing.



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Gen Z’s food and drink habits are a dynamic blend of values, curiosity and convenience. Gen Z toggle between cooking and clicking, crave bold flavours and viral formats, and want sustainability without sacrifice. For brands, the opportunity lies in making better choices more affordable – and irresistible – to this...