
Published 20 November 2024
UK-based alcohol giant Diageo’s new multisensory whisky tasting kit and digital masterclass experience incorporates artificial intelligence (AI) to offer a personalised way to try its rare cask-strength 2024 single malt special releases. The kit and masterclass have been designed to satiate what the company has dubbed its customers’ desire for ‘neo-hedonism’ – a term it defines as “finding greater satisfaction in sensory indulgences and redefining the ordinary”.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
The future for dairy is bright as consumers tap into the multitude of natural wellness benefits inherent to the category, including naturally high protein levels, healthy fats and beneficial probiotics. Alongside functional benefits, products like butter are enticing flavour-chasers looking for indulgent tastes and...