
Published 14 August 2025
Viewership of women’s sports has seen a meteoric rise over the past few years. In addition to brand sponsorships of women’s teams, alcohol producers are benefiting via a wave of new sports bars dedicated to screening women’s games.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....