
Published 30 May 2023
Swedish spirits brand Absolut Vodka is pioneering a unique approach to mixology by using artificial intelligence (AI) to produce visually arresting cocktail art – as well as unique and moreish recipes.



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Gen Z’s drinking culture is a mixed picture. On the one hand, moderation and mindfulness are reshaping consumption occasions into more intentional, curated experiences. On the other, there’s still a vibrant appetite for fun, bold flavours, and playful experimentation, presenting opportunities for alcohol and leisure...