
Published 06 November 2024
Inspired by our Spring/Summer 2026 Fashion Directions, as well as the freshest looks from the latest luxury catwalk collections, we’ve identified 12 key trends for summer vacation 2026 – with takeaways to inform relevant product development, merchandising and marketing strategies for this lucrative seasonal opportunity.



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London Fashion Week’s established names played it safe and reworked their signature silhouettes, while up and coming talent (a roster of new designers featured on the schedule alongside noteworthy outings from MA graduate collections), drove the city’s runways forward with a less-is-more approach that felt fresh and...