
Published 06 November 2024
Inspired by our Spring/Summer 2026 Fashion Directions, as well as the freshest looks from the latest luxury catwalk collections, we’ve identified 12 key trends for summer vacation 2026 – with takeaways to inform relevant product development, merchandising and marketing strategies for this lucrative seasonal opportunity.



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As fashion collaborations become increasingly wide-ranging and unexpected, the landscape has become a creative free-for-all, with brands taking big swings to stand out in a crowded space. Despite oversaturation concerns, consumer appetite is still high for smart collabs driven by imagination and exclusivity.