
Published 06 November 2024
Inspired by our Spring/Summer 2026 Fashion Directions, as well as the freshest looks from the latest luxury catwalk collections, we’ve identified 12 key trends for summer vacation 2026 – with takeaways to inform relevant product development, merchandising and marketing strategies for this lucrative seasonal opportunity.



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Our A/W 27/28 Fashion Directions provide inspiration for future product development, merchandising and marketing. Covering colour, fabric, print and pattern, styling, footwear and accessories, and key details, as well as relevant macro drivers for context, the three directions deliver an essential overview of the...