
Published 01 October 2026
Sue Evans,
Emily Gordon-SmithNext summer’s key looks got upgraded as the fashion action switched to Milan and the season’s emerging trends gained momentum. The overall mood was softly seductive, with touchy-feely fabrications and strong colour and print direction laying the new ground rules for S/S 27.



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Evolving lifestyle trends and increased focus on key topics such as gender norms, sensory overload and self-regulation are inciting exciting updates in product development and aesthetic directions across kidswear – expected to reach $249.1bn globally by 2030 (