
Published 25 January 2024
Sue Evans,
Emily Gordon-SmithThe men’s runways kicked off the A/W 24 shows, delivering strong new messages for the season ahead with a return to a tailored silhouette disrupted through the use of colour, new proportion play or unexpected design details, alongside a more fluid blurring of gender boundaries.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Our S/S 2028 Fashion Directions provide inspiration for future product development, merchandising and marketing. Covering colour, fabric, print and pattern, styling, footwear and accessories, and key details, as well as relevant macro drivers for context, the three directions deliver an essential overview of the...