
Published 14 May 2021
From punk and grunge influences to a witchy 70s aesthetic, Halloween 2022 looks set to embrace the modern goth – a style accelerated by an explosion in experimental Gen Z subcultures. In this visual guide, we highlight the key trends to explore for this commercially lucrative holiday.



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In this popular annual suite of reports, we identify three overarching themes – an alternative spirit, curated lifestyles and a sports & active focus – influencing the seven key youth style collectives to have on your radar for 2027 and beyond.
Exploring their looks and...