
Published 14 May 2021
From punk and grunge influences to a witchy 70s aesthetic, Halloween 2022 looks set to embrace the modern goth – a style accelerated by an explosion in experimental Gen Z subcultures. In this visual guide, we highlight the key trends to explore for this commercially lucrative holiday.



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Seemingly fleeting micro trends are proving their longevity amongst escapism-fuelled Gen Zers, as fantastical and historical influences maintain their relevance into 2026. Meanwhile, active and outdoor lifestyles continue to drive sartorial evolutions, and nostalgia still reigns supreme. Additionally, these trends are...