
Published 19 August 2026
Fashion Team
We revisit our three Fashion Directions for Spring/Summer 2026 – Upbeat, Enshrine and Quirk, which were created back in July 2024 – to see how they were first validated at luxury level, and are now being adopted across the mass market.
Download our three infographics to uncover the directions’ macro drivers and see how product launches align with each trend.



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