
Published 29 January 2025
Diverging schools of thought emerge in Gen Z fashion this year, as algorithm fatigue and ongoing explorations of personal style send them down wildly different paths. From neo-minimalism and pragmatic priorities to a continued emphasis on hedonism and horror, this super-visual report highlights 17 of the most exciting and commercial youth trends to know for 2025 and beyond.



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The global sleep and loungewear markets are more lucrative and wide-ranging than ever, with a variety of exciting opportunities ranging from merch collaborations and wellness pivots to athleisure updates injecting new energy into the staple categories. This report builds on the still-relevant insights from our