
Published 19 January 2024
From a 60s mod resurgence and ‘grandpa core’ to Y2K evolutions and 2010s nostalgia, young tastemakers continue to look to the past for creative inspiration. Elsewhere, diverging sportswear cohorts amp up self-expression, and girlhood stays centre stage. Here, we highlight the 16 major Gen Z trends set to make a commercial impact in 2024 and beyond.



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Our S/S 2028 Fashion Directions provide inspiration for future product development, merchandising and marketing. Covering colour, fabric, print and pattern, styling, footwear and accessories, and key details, as well as relevant macro drivers for context, the three directions deliver an essential overview of the...