
Published 13 December 2023
The second instalment of our youth-focused lowdown sees a heavy emphasis on fandom, girlhood and sportswear prevail for Gen Z to no surprise, while elsewhere, comforting heirlooms command attention, new next-gen menswear icons emerge, and scholarly aesthetics have a resurgence. In this super-visual biannual report, we highlight the most exciting viral trends, lucrative product opportunities and emulative style stars in the Gen Z fashion sphere.



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The latest runway season got under way in New York with an edited schedule of designer names all focused on a clear mandate for A/W 26. The season’s key message is for wearability and reinterpreted classics, enduringly commercial in their familiarity. That’s not to say things don’t look fresh; the season’s newness is...