
Published 13 December 2023
The second instalment of our youth-focused lowdown sees a heavy emphasis on fandom, girlhood and sportswear prevail for Gen Z to no surprise, while elsewhere, comforting heirlooms command attention, new next-gen menswear icons emerge, and scholarly aesthetics have a resurgence. In this super-visual biannual report, we highlight the most exciting viral trends, lucrative product opportunities and emulative style stars in the Gen Z fashion sphere.



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In this bi-annual report format, we highlight the exciting initiatives, nascent innovation and design developments prompting responsible change, and resourceful creativity, in the fashion industry. In this edition we focus on robust responses to some of sustainable fashion’s biggest challenges: troublesome textiles, an...