
Published 13 December 2023
The second instalment of our youth-focused lowdown sees a heavy emphasis on fandom, girlhood and sportswear prevail for Gen Z to no surprise, while elsewhere, comforting heirlooms command attention, new next-gen menswear icons emerge, and scholarly aesthetics have a resurgence. In this super-visual biannual report, we highlight the most exciting viral trends, lucrative product opportunities and emulative style stars in the Gen Z fashion sphere.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...