
Published 23 January 2025
Fashion Team
Our A/W 26/27 Fashion Directions provide inspiration for future product development, merchandising and marketing. Covering colour, fabric, print & pattern, styling, footwear & accessories and key details, as well as relevant macro drivers for context, the three directions deliver an essential overview on the season.



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In this report, we distil trends intelligence from across the global catwalks and street style, youth and social media landscapes, as well as Stylus’s own Fashion Directions, to deliver a concise snapshot of S/S 27 and the big trends set to define the season.