
Published 23 January 2025
Fashion Team
Our A/W 26/27 Fashion Directions provide inspiration for future product development, merchandising and marketing. Covering colour, fabric, print & pattern, styling, footwear & accessories and key details, as well as relevant macro drivers for context, the three directions deliver an essential overview on the season.



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The A/W 26 catwalk season took on a new dimension as the fashion action switched to Milan, where the vibe was upbeat and positive – from new creative directors debuting collections at three of the fashion capital’s most esteemed houses, to the mood of elegant luxury colouring almost every runway.