
Published 23 January 2025
Fashion Team
Our A/W 26/27 Fashion Directions provide inspiration for future product development, merchandising and marketing. Covering colour, fabric, print & pattern, styling, footwear & accessories and key details, as well as relevant macro drivers for context, the three directions deliver an essential overview on the season.



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The latest Pre-Fall collections delivered a glimpse of trend directions we can expect to see evolve into major looks for A/W 26/27. Watch for a tightly edited palette of winter darks coupled with suede, tweeds and plaids for outerwear options, alongside silhouettes with an overall focus on waisted details.