
Published 23 January 2025
Fashion Team
Our A/W 26/27 Fashion Directions provide inspiration for future product development, merchandising and marketing. Covering colour, fabric, print & pattern, styling, footwear & accessories and key details, as well as relevant macro drivers for context, the three directions deliver an essential overview on the season.



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Inspired by the rustic and nature-driven yet highly sophisticated aesthetics of our A/W 27/28 Fashion Direction Elemental, this visual download highlights 10 must-know trends for the 2027 winter outdoor season, from protective...