
Published 03 January 2024
Our A/W 25/226 Fashion Directions provide inspiration for future product development, merchandising and marketing in three highly commercial trend evolutions.



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London Fashion Week’s established names played it safe and reworked their signature silhouettes, while up and coming talent (a roster of new designers featured on the schedule alongside noteworthy outings from MA graduate collections), drove the city’s runways forward with a less-is-more approach that felt fresh and...