
Published 09 February 2024
Sue Evans
Copenhagen Fashion Week (CFW) delivered womenswear’s first touchpoints for A/W 24, with a strong emphasis on pragmatic ‘real life’ wardrobing and pared-back styling. This sets the stage for a return to tailoring and a ‘less is more’ approach to the season ahead.



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The global market in denim jeans alone is forecast to grow at an annualised rate of 8.5% to $183bn by 2028 (GlobalData, 2026). That’s exclusive of other denim products, as use of the pragmatic fabric gains momentum in multiple categories. We highlight key...