Brands Home in on Racket Sports

Published 07 April 2025

3 min read

From the enduring popularity of tennis in both performance and lifestyle categories to ever-expanding interest in its sister sports padel and pickleball, the racket sports market may feel more crowded than ever – but there’s immense opportunity to be mined by smart brands tapping into communities and merging form and function.

Published 07 April 2025

From the enduring popularity of tennis in both performance and lifestyle categories to ever-expanding interest in its sister sports padel and pickleball, the racket sports market may feel more crowded than ever – but there’s immense opportunity to be mined by smart brands tapping into communities and merging form and function.