
Published 25 February 2025
As highlighted in Weddings: New Trends & Traditions, attitudes and expectations about nuptials – and how much they should cost – are rapidly evolving. British supermarket chain Asda is meeting this shift with a new range of budget-friendly bridesmaid dresses that prioritise versatility and value for money.



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Purchasing priorities and reasons to buy are evolving for many fashion consumers, presenting new dynamics and even customer cohorts to consider. So, what’s making them tick and how should brands respond? From GLP-1 impacts and thrift-mania to emotional consumption and climate-led spending, we reveal four key drivers of...