
Published 06 April 2022
The time bomb is ticking towards life on Earth being irreversibly changed by the climate crisis, with the latest summary from the IPCC stating that future pledges and incremental action are no longer enough. Here, we clearly lay out the fundamentals that need addressing, right now, to secure a positive future for us all.
To confront this immense challenge, we need to understand the harsh facts. Sobering statistics make for difficult reading, but deliver a clear message about the risks involved in doing too little, and not acting quickly enough. In this section, we set the scene with the latest data.
To confront this immense challenge, we need to understand the harsh facts. Sobering statistics make for difficult reading, but deliver a clear message about the risks involved in doing too little, and not acting quickly enough. In this section, we set the scene with the latest data.
November 2021’s Cop26 Climate Summit clearly laid out the seven fundamental things we need to do to curb climate change. Presented as a list of non-negotiables, we contextualise those seven priorities and highlight some positive case studies that show how smart brands are already making a difference.
Across sectors and regions, the most vulnerable people and systems are already observed to be disproportionately affected by climate change (IPCC, 2021). To establish much-needed equilibrium in shaping a fairer future, you need to make the crucial link between your sustainability and socio-economic inclusivity endeavours.



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