Lanvin Reintroduces Signature Blue Colour from Archives

The serene, luminous cornflower shade’s origins can be traced back over a century, when founder Jeanne Lanvin visited Florence to view Italian Renaissance painter Fra Angelico’s frescoes and consequently developed a collection of signature blues in the brand’s dye factory. As well as featuring in Lanvin’s couture collections, these blues were applied to perfume bottles and interiors, including Jeanne’s famous apartment, permanently housed at Musée des Arts Décoratifs in Paris. For more, see Living Luxury: Aspirational Interior Aesthetics. 

Lanvin’s new proprietary colour comes courtesy of creative agency M/M (Paris), which also redesigned the fashion house’s logo in 2022. Lanvin Blue was debuted on the brand’s boutique bags and boxes last week. It also appears in the linings and trims of its Autumn/Winter 2025/26 accessories collection and was showcased at its latest Spring/Summer 2026 catwalk show in Paris, designed by artistic director Peter Copping.  

The fact that Lanvin has chosen colour to signal a new narrative and direction for the brand speaks volumes, tapping into a collective need for more meaningful, rooted connections and emotive, evocative colour that can transport us to different places, times and frames of mind. For more, see Colour & Culture: Capturing the Zeitgeist.