Heritage Colour: Kohler Brings Back Vintage Hues
Published 24 February 2023
The prevailing interest in all things retro is causing more brands to delve into their archives. Among the re-editions and homages to classics within fashion, furniture and automotive, authentic vintage colourways are also being revived. Enter Kohler with its heritage colour campaign.
Kohler’s two archival shades – Peachblow and Spring Green – are relaunched as part of a limited-edition product line (for bathrooms and kitchens) to help mark the US manufacturer’s 150th anniversary.
Peachblow is an original pastel from 1934 that was designed to sit with popular browns and taupes of the time, while Spring Green, a cool aqua tone inspired by water, emerged in 1927 as one of Kohler’s first colour launches.
Determined by a public vote, the duo was selected from a range of six heritage hues. Others in the running included the soothing pastel Lavender from 1927, the light-filled yellow Sunrise from 1953, the 1967 original Avocado green, and the playful Pink Champagne, presented as part of the brand’s 100th anniversary in 1973.
This rerelease aligns with our Spring/Summer 2023 Colour & Materials Direction Gather, where traditional colours, patterns and interior styles are celebrated for their long-lasting appeal. While it demonstrates the value in brand archives as a source of inspiration, it specifically highlights the opportunity in exploring historical palettes (original, not revised) to bring a more genuine feel to vintage-inspired products.
Kohler's Peachblow
Kohler's Spring Green
 Kohler's Peachblow |  Kohler's Spring Green |
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