
Published 01 October 2024
Humble is a wholesome direction that advocates slowing down, reconnecting with nature and celebrating imperfections as pathways to strengthening bonds, nourishing ourselves, and restoring the planet. Fundamental goals include cultivating social wellness, self-sufficiency and resourcefulness.
The simplicity of daily rituals and hands-on creativity inspires a calming yet uplifting palette, incorporating all-natural pigments. Colours draw from organic materials, gardens and homegrown dyes derived from plants, fruits and vegetables. Craft practices are embraced, emphasising the joy of making.



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Driven by themes of positive protest, joyful hedonism and whimsical nostalgia, contemporary graphic design and illustration have the power to elevate a host of products, spaces and services. We’ve curated 12 distinctive visual directions to inspire fashion, beauty, interiors, food and beyond, from ghostly, blurred...