
Published 20 December 2024
A yearning for nature, authenticity and sensory richness will influence trends for 2025. Natural aesthetics and biobased materials will help counter modern disconnection, while a renewed appreciation for heritage will revive traditional crafts. Compelling sensory design will also create more engaging and dynamic experiences, deepening our immersion in the present moment.



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Fundamental is a practical direction, powered by human industriousness, quiet resilience, and a down-to-earth outlook on life. Grounded in resourcefulness and interconnected principles, it advocates products that are built to last: sturdy, solid and sustaining, created with care. Reassuringly imperfect and unserious, it...