
Published 20 December 2024
A yearning for nature, authenticity and sensory richness will influence trends for 2025. Natural aesthetics and biobased materials will help counter modern disconnection, while a renewed appreciation for heritage will revive traditional crafts. Compelling sensory design will also create more engaging and dynamic experiences, deepening our immersion in the present moment.



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As consumers seek respite from digital overwhelm and the climate crisis, a wealth of playful, comforting and cooling beauty products are designed to surprise and delight the senses. Food continues to inform colour, texture and finish via intriguing fruit and vegetable profiles and mouthwatering multisensorial textures,...