
Published 20 December 2024
A yearning for nature, authenticity and sensory richness will influence trends for 2025. Natural aesthetics and biobased materials will help counter modern disconnection, while a renewed appreciation for heritage will revive traditional crafts. Compelling sensory design will also create more engaging and dynamic experiences, deepening our immersion in the present moment.



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Driven by themes of positive protest, joyful hedonism and whimsical nostalgia, contemporary graphic design and illustration have the power to elevate a host of products, spaces and services. We’ve curated 12 distinctive visual directions to inspire fashion, beauty, interiors, food and beyond, from ghostly, blurred...