
Published 09 October 2023
Pragmatism, progress and purpose are the three core drivers set to shape our trends for 2024. Everyday mundane materials will take centre stage as efforts to tackle climate goals ramp up, while heart-warming aesthetics serve to empower a bright inclusive future, and holistic design will nurture more balanced wellbeing.



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Envisaging a post-petrochemical world, biodesign can reshape how we source, grow and manufacture materials, offering new ways to soften our environments and help repair the world around us. Spanning fashion, textiles, interiors, packaging and more, this report explores the innovations, technologies and creative...