Published 09 October 2023

3 min read

Pragmatism, progress and purpose are the three core drivers set to shape our trends for 2024. Everyday mundane materials will take centre stage as efforts to tackle climate goals ramp up, while heart-warming aesthetics serve to empower a bright inclusive future, and holistic design will nurture more balanced wellbeing.

2024: Colour & Materials

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Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Colour & Material Directions A/W 26/27

Colour & Material Directions A/W 26/27

Colour & Material Directions A/W 26/27

Colour & Material Directions A/W 26/27

Colour & Material Directions A/W 26/27

Our Autumn/Winter 2026/27 Colour & Material Directions encompass three distinct themes, providing valuable visual insights for the design industries and inspiration for future product development.

This season’s directions are:

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