Acknowledging the important relationship between humans and nature, new Los Angeles-based brand Utu strives to enable a joyful connection with the outdoors via innovative skincare-suncare hybrids to shield the skin from UVA/UVB damage. Its products also work to actively nourish and rejuvenate the skin with hydrating organic jojoba and coconut oils and soothing vitamin E and sesame seed oil. Likewise, Gun Ana (Sweden) markets multifunctional suncare for consumers who love spending time in nature. For example, its UV Stick SPF 50, formulated with natural oils and butters, protects the skin from harsh weather and wind while catering to on-the-go lifestyles.
Elsewhere, hyaluronic acid is central to both Coco & Eve’s (Bali/Australia) new Daily Water Gel SPF 50+ Sunscreen and Japanese brand Suqqu’s Protecting Day Cream SPF 50+. The hydrating formulas provide long-lasting moisture and prevent skin-harming particles from adhering to its surface. UV diffusers create an invisible shield, blocking out the ageing effects of pollution and sun damage.
Also addressing sun-induced ageing, UK-based Green People’s new Age Defy+ Daily SPF 30 Moisturiser hydrates and renews the skin with green tea, rose-hip oil and pomegranate.
Similarly, British skincare brand The Inkey List has transformed its hero polyglutamic acid serum into a new (already TikTok-viral) sunscreen product. It protects and primes the skin for make-up, leaving an undetectable dewy finish. Also designed to deliver a primed make-up base, Kosas’s (US) new DreamBeam SPF 40 visibly plumps, smooths, firms and improves skin suppleness with ceramides and peptides.
For more on skincare-suncare hybrids, see Skincare Projections 2023.