Published 29 August 2025
In this One-Minute Explainer, Stylus’s Assistant Trends Editor for Beauty, Maya Regan, explains how the rising demand for natural ingredients, sustainability concerns and biodiversity loss, has led beauty brands to embrace biotechnology as an innovative solution to formulate high-performance products without depleting the environment.
Maya highlights how biodesigned beauty can enable brands to commercialise novel ingredients, scientific breakthroughs and responsible design by solving tensions between efficacy and sustainability.
Biotechnology is the use of lab-grown ingredients to produce complex molecules identical to those found in nature. With rising demand for natural ingredients, sustainability concerns and biodiversity loss, beauty brands are embracing biotechnology as an innovative solution to formulate high-performance products without depleting the environment.
Mibelle Biochemistry
At the forefront of the biotech revolution, Swiss company Mibelle Biochemistry has been researching and manufacturing active ingredients “inspired by nature—realised by science” for the cosmetic industry since 1991. Its scientists have developed cutting-edge technologies like plant stem cell cultivation, introducing novel, functional and sustainable ingredients to cosmetics.
Katoa Botanicals
More recently, brands are showcasing how to harness biotechnology alongside enriching storytelling. In New Zealand, Katoa Botanicals’ skincare blends the wisdom of nature with precision science, advanced bioferments and plant cell complexes. Its deep spiritual connection with the principles of the Māori practice of guardianship over the land, sea and sky enrich its efforts to safeguard environmental heritage.
Moussse
Back in Switzerland, new skincare brand Moussse is designed specifically for skin stressed out by urban environments. Its products soothe, replenish moisture and boost skin barrier health via lab-engineered formulas.
“Biodesigned beauty is a sophisticated technology that promises endless possibilities for disruptive product development, enabling brands to commercialise novel ingredients, scientific breakthroughs and responsible design by solving tensions between efficacy and sustainability.”
- Maya Regan, Assistant Trends Editor, Beauty