By 2028, the global cost of cybercrime is expected to reach $13.82tn, up from $9.22tn in 2024 (Statista, 2024). To limit its impact, global brands are proactively educating consumers on evolving security risks and best-practice online safety protocols. We explore the artificial intelligence (AI) innovations, privacy protectors and emerging technologies mitigating hazards associated with digital-first living.