
Published 13 December 2023
Marta Mąkolska
Tapping into our Look Ahead 2024: Retail & Brand Comms theme Fan-Tastic Trading, Universal Music Group has debuted a megastore in Tokyo’s Harajuku district – a buzzing mecca for youth culture. Spanning four floors, it’s designed to entice music fans via exclusive merch and up-close access to archival materials such as tour costumes from the music label’s roster of artists.



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