Retail’s New Year Wellbeing Strategies with Lasting Benefits

Published 24 January 2024

4 min read

With 50% of New Year’s resolution-making Americans pledging to exercise more, and 47% to eat healthier (Statista, 2023), January is boom time for wellbeing brands or those pivoting towards health-consciousness. The opportunity here is longevity – 21% of Brits will have ditched their resolutions by February (Forbes, 2023) – with strategies including TikTok workouts, a healthy-diet supermarket pop-up and challenge-based campaign countering “gymtimidation”.

Retail’s New Year Wellbeing Strategies with Lasting Benefits

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Topics

Active

Brand Experience

Digital

Food

Health & Wellness

Retail

Sports & Leisure

Advertising & Branding

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