
Published 11 August 2017
Stefanie Dorfer
Repositioning itself as a holistically minded sports brand, Reebok has opened a tiered-access Paris brand space designed to serve as a culturally astute temple to active lifestyles. Dubbed La.Salle.De.Sport (‘gym room’) the 1,700 sq m destination combines a gym, shop, event hub and culture/relaxation area.



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