
Published 31 August 2022
Marta Mąkolska
Tapping into golfing’s meteoric rise among Asia-Pacific Gen Z and millennial consumers, store concepts in Seoul and Tokyo are re-engineering the sport’s ultra-functional, old boys’ club reputation. American streetwear media platform Hypebeast capitalises on streetwear’s sporting roots to revitalise golf’s staid image, while US golfwear brand Piretti’s luxe take recalls a fashion flagship.



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Progressive brands across beauty, groceries, home improvement, fashion and sport are responding to consumer desire for better connected stores (see Key Stats). The next omnichannel advantage lies in making stores intelligent service nodes: easier to search, navigate, personalise and convert from via artificial...