
Published 03 January 2024
The cultural cachet of retail/music experiences is powerful (see Fan-Tastic Trading in Look Ahead 2024), with the metaverse also capitalising on virtual audio engagement for fans (read Evolving Entertainment, Music & Broadcasting in Moving The Metaverse On: Future-Proofing Brand Strategies). Now, Balenciaga’s music-releasing digital chip and E.l.f Beauty’s augmented reality (AR)-enhanced mural signal further sonic branding innovation.



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