
Published 07 August 2024
Laila Petra,
Rebecca HobbsIn this episode, Stylus’ senior trends editor for Retail & Brand Comms, Rebecca Hobbs, unpacks the cutting-edge sports marketing strategies emerging from the highly anticipated Paris Games, as discussed in our report Olympics & Paralympics 2024: 10 Big Ideas for Sports Marketing. We explore how brands are creatively tackling themes such as parenthood, resilience, subcultures and more, with Rebecca highlighting some standout examples.



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Fatigued by the increasingly transactional nature of social media and the pressure users feel to crowd-please, expect major wins in 2027 from lower-octane, more intimate brand destinations and activations where presence trumps performance and sociability is a distinctly depressurised experience.