In this episode, Stylus’ senior trends editor for Retail & Brand Comms, Rebecca Hobbs, unpacks the cutting-edge sports marketing strategies emerging from the highly anticipated Paris Games, as discussed in our report Olympics & Paralympics 2024: 10 Big Ideas for Sports Marketing. We explore how brands are creatively tackling themes such as parenthood, resilience, subcultures and more, with Rebecca highlighting some standout examples.
Guests on This Episode
Rebecca Hobbs, Stylus’ senior trends editor for Retail & Brand Comms, spends her time surveying the retail and brand communications landscape. She charts how companies are responding to consumer attitudes and contributing to the sociocultural conversation, and turns her findings into actionable insights for Stylus members.
Drawn to the breadth and scope of Retail & Brand Comms’ remit, she’s especially motivated by creating work that might prompt progressive action by businesses on several fronts, including sustainability and inclusivity.
Access the full-length report here: Olympics & Paralympics 2024: 10 Big Ideas for Sports Marketing.
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