
Published 20 December 2022
Metaverse and non-fungible token (NFT) experimentation abounds this month (despite the recent crypto-crash). American digital fashion start-up MNTGE – which aims to bring brands’ archives to the metaverse – is a particularly exciting frontrunner. Meanwhile, US clothing ecommerce giant Revolve is readying fashion-centric gaming for the world of Web3, and Porsche pursues a co-creative NFT-backed members’ club.



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Growing fears over AI displacing human agency and creativity and diminishing the quality of content (see Key Stats, including those on AI Slop) are spurring renewed appetite for human-made artistry. Globally, the number one thing consumers want brands to prioritise in 2026 comms is human-made content (