AI Brand Comms Tracker: November 2025

Published 26 November 2025

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4 min read

As consumer trust in agentic AI for shopping grows – 60% of Americans say they are likely to use the tech in the next year (Kearney, 2025) – brands are launching financial assistants, event reservation services and automated store calling services to streamline customer journeys. Elsewhere, bank and social media platforms are debuting voice assistants providing hyper-personalised product recommendations and genre-flexing music streaming ads.

60%

Among US consumers, 60% report being likely to use agentic AI to assist with shopping in the next 12 months

40%

Globally, 40% of consumers say they would let AI shop for them

21%

More than one in five (21%) of British people are open to having their financial questions answered by AI

60%

Among US consumers, 60% report being likely to use agentic AI to assist with shopping in the next 12 months

40%

Globally, 40% of consumers say they would let AI shop for them

21%

More than one in five (21%) of British people are open to having their financial questions answered by AI

Cash App’s Agentic Financial Assistant

US money management, payments and investment platform Cash App has unveiled an in-app Money Bot – an agentic AI assistant capable of evaluating spending habits, generating savings plans and purchasing stocks on the user’s behalf.

Money Bot assesses the user’s financial position (it can see all incoming and outgoing payments), pre-populating the chat field with prompt suggestions such as: “Where can I cut spending to save money?” The assistant will still defer to manual confirmation prior to purchasing or cancelling something on the user’s behalf (although friction is minimal – requiring just a ‘yes’ in the chat), and hands over to human advisers if users request more complex products like loans.

See also Higher Tech Prep in Life in AI: Commerce, Communications & Service.

Cash App

Pinterest Voice Assistant’s Hyper-Personalised Recommendations

American image curation platform Pinterest is continuing to build out its retail-aligned capacity with an app-based AI voice assistant. Users click a microphone icon to ask queries like: “Which throw pillows match my pinned living room ideas?” The assistant sources a range of products, drawing from pre-saved pins and boards as well as products liked by other Pinterest users with similar taste.

Google’s Time-Saving Agentic Booking & ‘Call Store’ Services

Google has launched an AI booking service (restaurants, events, travel) that can interpret complex queries such as: “Find me a dinner reservation for three people this Friday after 6pm craving ramen or bibimbap”. It curates a list of options that best match queries, sending users booking pages for frictionless reservations.

It has also debuted a ‘Call Store’ service (accessible via the Google app Shopping tab via a button below product listings), which enables consumers to request an AI voice agent to contact local stores for stock availability. Information is fed back to users via in-app messages. While the primary target is time-poor holiday season shoppers, it also supports those with accessibility needs by ensuring that they don’t venture to stores needlessly.

The service is currently available in Indiana, Louisiana, Minnesota, Montana and Nebraska across beauty, electronics and toys. Stores can opt out if they choose.

Google

Standard Bank’s AI Music-Mimicking Ads

Recognising music-streaming audiences’ dislike of disruptive ads, South African Standard Bank’s musical banking app campaign, The Undercover Ad, uses AI-generated tracks to blend in with listeners’ preferred genres on YouTube Music.

Made in partnership with South African creative agency The Up & Up Group, the 17- to 20-second tracks were created by borrowing stylistic cues from the 17 most popular musical genres in South Africa, including afrobeats, country and gospel. An AI-generated voice at the end of the ad sings: “This is not a song from your playlist, this is actually just an advert.”

Notably, Standard Bank says it is not trying to replace human creativity in music – a rising ethical concern. Instead, the tracks aim to avoid interrupting the listening experience. The campaign has achieved view-through rates of up to 40% (far outperforming the industry standard of 15%).