Published 08 December 2023

2 min read

The Pop Culture Trend Drop is a weekly short-form video series from Stylus where we share strategic insight on an entertainment or online culture news story that has come across our desks. Turning a 90-second spotlight on compelling or confusing developments, we identify audience drivers and analyse cultural context to inform your brand engagement messaging. 

Pop Culture Trend Drop: Decoding the #SadBeige Backlash

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Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

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Gen Z, Pop Culture & Politics

Gen Z, Pop Culture & Politics

Gen Z, Pop Culture & Politics

Gen Z, Pop Culture & Politics

Gen Z, Pop Culture & Politics

Gen Zers’ political engagement hinges on non-traditional, pop-culture-informed communications. Ahead of the seismic 2024 US presidential election, following major ballots in the UK and Europe, we explore how approaches – from meme politics and “info-encing” to brand-led voter mobilisation, politicised livestreaming and...

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