Shicken’s Allergen-Free ‘Chicken’
Published 07 June 2024
In a revolutionary industry first, UK-based pan-Asian plant-based meals brand Shicken is launching a plant-based product that’s free from the top 14 allergens, paving the way for those with food allergies to more easily follow a diverse and convenient plant-based diet filled with flavourful options.
This is a sizeable market opportunity, with 2.4 million adults in the UK alone – or 6% of the adult population – suffering from a food allergy (Anaphylaxis, 2024).
Produced at the company’s newly certified allergen-free site in Kent, England, the brand’s plant-based ‘chicken’ is now made with pea protein (sourced locally), instead of the more commonly used soya and/or wheat. The range includes a variety of curry and kebab dishes, such as jalfrezi, madras and tikka masala curry varieties and teriyaki and karahi kebabs.
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Alongside its innovative recipes, the brand can also be lauded for its commitment to sustainable operations: 95% of the energy it uses during the manufacturing process comes from renewable sources.
Shicken’s new allergen-free formulations are a noteworthy and exciting step towards making plant-based diets more accessible and inclusive to a wider range of consumers.
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