The move follows on from the brand’s 2020-launched initiative of using Prevented Ocean Plastic in food packaging for products like fresh fish, breaded poultry, sausages and fresh fruit, reports British grocery retail website Grocery Gazette. This has prevented the equivalent of 15 million plastic bottles from entering the ocean.
Lidl is also setting out to improve the recyclability of its plastic by transitioning to clear caps for its milk range – these are easier to recycle than coloured caps. It will start with changing up the green caps used for its semi-skimmed milk products.