
Published 12 September 2024
Sue Evans
Youthful trend direction is the mainstay of the runways in Tokyo and Seoul for S/S 25. This season, the cities delivered exciting new looks with a strong emphasis on casual styling, gender-neutral dressing and utilitarian silhouettes, contrasted with beruffled boho vibes and a new girly take on retro sportswear.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...