Tokyo & Seoul Fashion Weeks: S/S 25

A clean blank canvas of pure white sets the scene for S/S 25 on Tokyo and Seoul’s runways with both men’s and womenswear getting the whiteout treatment, lending a cool minimalist look to the season ahead.

It’s all the blues here, with a palette encompassing everything from soft washed sky blues through to periwinkle and deepest midnight for overall casual looks with strong commercial appeal.

A strong youthful beat gets played out in cool stormy greys, lending a flat, unadorned minimal look, as well as having application for a more streetwise grunge-inspired appeal, combining a multi-layered mix of sheers, denim and leather.

While blue denim remains a constant on the runways of Seoul and Tokyo, it’s the washed-out appeal of grey and laundered black that looks fresh and new. Already on the fashion radar globally, this is a look with mileage guaranteed for several seasons to come.

A new raft of placement motifs confirms our S/S 25 Fashion Direction Circus, with playful cartoonish memes featuring animal caricatures and humorous artwork, all with a handcrafted feel, adorning oversized tops and tees.

With their strong youthful bias, the Tokyo and Seoul runways delivered new takes on the perennial camo print, which this season comes recoloured in shades of grey, appearing as animal-skin-inspired patterns, or patchworked in classic mismatched motifs.

One of the more directional key looks on the latest S/S 25 runways plays into the concept of totally gender-neutral dressing, with genderless wardrobe classics like the simple tracksuit, the tuxedo, the white shirt and the crewneck tank delivering a message that bridges the boy-girl divide.

A key trend direction first highlighted in our S/S 25 Copenhagen Fashion Week Brief confirms the new take on sportswear we can expect to see hit the high street any day soon. Think authentic retro branded tops, classic tracksuit bottoms and rugby shirts incongruously teamed with girly ruffles, lace and tutus.

Another trend defying gender parameters sees the oversized trouser hitting the sweet spot in both Seoul and Tokyo, confirming silhouettes we forecast in our S/S 25 Fashion Direction Circus, with almost cartoonish, exaggerated styling creating playfully inflated looks with appeal for the youth market.

Utilitarian and workwear influences are a growing trend, perfectly realised on the latest S/S 25 runways as a key direction for the youth market. It’s all about practical, no-fuss detailing and flat planes of rugged cottons and drills played out in a palette of saturated darks.

The all-in-one, coverall or workwear overall has emerged as a key item in both Seoul and Tokyo, tapping neatly into the utilitarian trend already highlighted as a key look for next summer. Update the look with oversized proportion play, in fashion colours, or with playful placement prints.

Chloe’s revamped boho look is still very much on fashion’s radar for S/S 25, played out in a plethora of soft ruffles and a low-key colour palette of dusted midtones that cuts through the girly femininity of the look, delivering plenty of commercial mileage for the season ahead.