
Published 23 October 2024
Key S/S 25 runway trends echo strongly on the street this season, with fashion week attendees opting for statement jewellery, boho styling, and preppy sportswear updates. Elsewhere, romantic femininity continues to reign, kitsch and irony provide a playful outlet, and pragmatic utility looks remain relevant.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...