
Published 23 October 2024
Key S/S 25 runway trends echo strongly on the street this season, with fashion week attendees opting for statement jewellery, boho styling, and preppy sportswear updates. Elsewhere, romantic femininity continues to reign, kitsch and irony provide a playful outlet, and pragmatic utility looks remain relevant.



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The global sleep and loungewear markets are more lucrative and wide-ranging than ever, with a variety of exciting opportunities ranging from merch collaborations and wellness pivots to athleisure updates injecting new energy into the staple categories. This report builds on the still-relevant insights from our