
Published 12 April 2024
Fashion week attendees strike a considered balance between casual pragmatism and eclectic maximalism this season, confirming many of our trend predictions for the coming year. Saccharine cuteness maintains its winning streak, sportswear gets a quiet luxury update and grandpas become sartorial heroes.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...