
Published 14 October 2024
The S/S 25 runways delivered upbeat and positive trend direction with a summery palette of uplifting colour, coupled with a medley of affirmative fabric options and a roster of commercial key items, centred around soft utility dressing, an ongoing mood of romantic boho, and clean-cut preppy styling.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...