
Published 14 October 2024
The S/S 25 runways delivered upbeat and positive trend direction with a summery palette of uplifting colour, coupled with a medley of affirmative fabric options and a roster of commercial key items, centred around soft utility dressing, an ongoing mood of romantic boho, and clean-cut preppy styling.



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The global sleep and loungewear markets are more lucrative and wide-ranging than ever, with a variety of exciting opportunities ranging from merch collaborations and wellness pivots to athleisure updates injecting new energy into the staple categories. This report builds on the still-relevant insights from our